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Overall, best regions of play were East, South, and South Central.Īnother interesting stat about Renaissance was that moviegoers came in groups: 25% brought a friend, while 23% attended with two to four friends, per PostTrak. Regal popped into the top 5 with its Atlanta Station multiplex ranking third behind No.

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1 movie chain accounted for 51% of the pic’s marketshare (besting the 52-week norm average of 23.6%), followed by Regal at 12.3% and Cinemark at 11.6%. While AMC had the monster share of The Eras Tour‘s box office, many moviegoers thinking that was the only circuit they could see the movie, this time, for Renaissance, the No. With an Imax global weekend of $5.1M, that’s the second- biggest worldwide opening for the large format exhibitor for a musical act (concert or documentary) film. Updated, PLF and Imax rep 49% of ticket sales, with the latter grossing $4.6M stateside, or 21% of the weekend B.O. This didn’t include videos published from fans at Renaissance World Tour stops.

#Mine craft hunger games tv

But the ad stat org noted that the campaign clocked 15M household TV ad impressions, with Tubular Labs data showing trailers with over 4M views across social media sites (YouTube/Facebook/TikTok) since October. TV campaign ad spend figures didn’t register on ISpot for Renaissance. The singer also made a recorded appearance on the Macy’s Thanksgiving parade, with another trailer dropped featuring Beyoncé’s daughter Rumi, who appears in the film during a dance sequence. 1, soon after the news broke about the movie. The first trailer for Renaissance was dropped on Oct. Over a third of those who saw Renaissance said it was their friends/family who influenced them to see the film, while 22% said it was the online trailer, and 46% mentioned social media. So, more like a television series, which runs for seasons, the Beyoncé movie, as well as Taylor Swift push, are three-dimensional and ongoing,” remarks RelishMix. Beyoncé’s fans engagement are trickling into her behind-the-scenes spots, ad partner spots, her Tiffany and Adidas cross promotions, as well as her other music promotional elements. “The Beyoncé movie runs more like brand campaigns that have incremental promotional elements, wrapped into the overall Beyoncé brand channels, and will roll forward way beyond the premiere date. Comparatively, Beyoncé is 101M under the overall social media universe of Taylor Swift at 522M. Per RelishMix before opening, the Renaissance campaign clocked 480.3M followers from Facebook, X, Instagram, YouTube and TikTok ( The Eras Tour, because of Swift, counted a social media universe of 604.9M). The marketing for Renaissance, similar to The Eras Tour, was limited and confined to a handful of trailer drops and a social media push. Renaissance‘s start is in the $20M+ opening threshold of other big concert movies, Justin Bieber: Never Say Never ($29.5M in 2011) and Michael Jackson’s This Is It ($23.2M 3-day in 2009).īeyoncé is hoping that the weekend box office opening for ‘Renaissance’ pulls in more than the single ladies.

Many are figuring a Sunday that’s off 35% from yesterday’s $6M, for around $4M. That is usually the halo effect with Tyler Perry movies. How much of a bounce Renaissance gets from the churchgoing crowd today remains to be seen. We are so grateful for her vision to bring her Renaissance masterpiece to the big screen.”

To see it resonate with fans and with film critics on a weekend that many in the industry typically neglect is a testament to her immense talent, not just as a performer, but as a producer and director. “On behalf of AMC Theatres Distribution and the entire theatrical industry, we thank Beyoncé for bringing this incredible film directly to her fans through the magic of moviegoing. From Elizabeth Frank, EVP worldwide programming & chief content officer, AMC Theatres: 1 opening at the domestic box office from AMC Theatres Distribution. Renaissance repped the second straight No. NYC based distributor Variance handled booking for Renaissance stateside, a la Taylor Swift: The Eras Tour, with Trafalgar handling the international release. Should the movie have been programmed during 2024, where we need product? Should the movie have arrived so soon in the wake of unicorn Taylor Swift: The Eras Tour? Surely there were other options. However, here it is, and the movie fared quite well, slightly ahead of its $20M expectations. Sources slapped their foreheads over AMC’s move, which was mutual with Beyoncé, to release the movie over what is a terrible box office weekend.